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The goal for Given is to encourage people who don’t currently give to charity to donate, and too instil trust that their contribution makes a real difference. Early stage start-up.
My role so far has been to create a technical concept based on an idea and then flesh this out into an MVP design with the goal of attracting investment. Simple user research has been carried out during the basic goal and has helped define the features of the product.
The challenge here is simple: to get people to trust in the company, and to trust in giving.
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